The first generation of Lowie bricks are sand based bricks held together with a binder through the process of pressing. The ecological breakthrough is that the Lowie Brick no longer relies on energy intensive high temperature furnacing, resulting in a reduction of emissions by 70%. Crucially the production method is specifically tailored to preserve the warm look and feel of traditional facing bricks. Finally the Lowie brick surpasses al technical standards, giving it a solid foundation.